To drive lead generation, we created thought-leadership pieces that highlight Mintel’s expert analysts and insights. As lead designer on this project, I developed the concept, artwork, and layout. The piece categorizes market flavors from 'mainstream' to 'on the fringe,' using a circular design to emphasize flavor prominence, with bold color blocks to highlight key flavors while maintaining brand consistency.
Full campaign included: eBook web version and printed version of content piece, email images, email signature banner, landing page assets, social media images and digital ads.
