As a leading market research firm in the food and drink industry, Mintel aimed to make a strong impact—attracting new clients while impressing existing ones at IFT. As one of the lead designers, I held a key role in designing the graphics in and around Mintel’s booth space.
Mintel’s booth was selected by the E3 Exhibiting Effectiveness Evaluation Team as a standout exhibit for Effective Visual Communication.
“Mintel’s highly visible messaging connects to attendees by creating an activity that is both engaging and educational. Their success in presenting messaging in such a playful way distinguishes them from other exhibitors.”
Full campaign included: booth stand design, activity signage, event collateral, email images, email signature banner, social media images and digital ads.
